
HARGA BUKAN SELURUH CERITA.
Perbandingan camilan anjing di Indonesia berdasarkan harga, format, konsep protein, bahan fungsional dan nilai sehari-hari bagi pet parents.




BANDINGKAN DENGAN KONTEKS.
Beralih antara harga per kemasan dan harga per gram untuk melihat posisi kategori dengan lebih jelas.
BENCHMARK HARGA & BERAT
| Brand | Origin / distribution | Typical pack | Retail price | Price / gram | Market segment |
|---|---|---|---|---|---|
| Prama Delicacy | Thailand · Imported | 70 g | Rp 28,000–32,000 | ≈ Rp 400–460/g | Mass · flavour-led reward |
| JerHigh | Thailand · Imported retail distribution | 70–100 g | Rp 26,000–35,000 | ≈ Rp 350–500/g | Mass-market staple · training reward |
| Bowwow | South Korea · Imported | 100–150 g | Rp 55,000–85,000 | ≈ Rp 430–630/g | Mid-premium · soft everyday snack |
| Happy Dog Soft Snack | Germany · Imported | 100 g | Rp 37,000–48,000 | ≈ Rp 370–480/g | Premium European · sensitive snack |
| Go-To Bites | Formulated in Barcelona · Kita Global | 100 g · 4-SKU lineup | Rp 59,000–75,000 | ≈ Rp 590–750/g | Ultra-premium · functional superfood & longevity |
| Criteria / factor | Go-To Bites | Prama | JerHigh | Bowwow | Happy Dog Soft Snack |
|---|---|---|---|---|---|
| Brand positioning | ✓Functional longevity & daily wellness ritual | •Flavour-led reward | •Mass treat & training reward | •Soft palatability & everyday snack | •Sensitive and regional soft snack |
| Protein concept | ✓Hypoallergenic & halal-certified protein system | •Fresh chicken base, brand statement | •Real chicken and variant-specific proteins | •Chicken, salmon and mixed proteins by product | •Duck, lamb, ostrich or salmon by recipe |
| Crude protein | ✓Minimum 20% | •Approx. 18–20% by variant | •Approx. 20–24% by variant | •Approx. 12–15% on selected products | •Approx. 12.5–17.5% across selected soft snacks |
| Functional system | ✓Dedicated matrices for skin, digestion, mobility and calm | •Flavour inclusions, no comparable four-system matrix found | •Vitamins and selected ingredient accents | •Product-specific vitamin and benefit claims | •Herbs, berry or seaweed inclusions in selected recipes |
| Veterinary formulation | ✓Formulated in Barcelona by veterinarians | •No comparable public statement found | •No comparable public statement found | •No comparable public statement found | •Selected sensitivity recipes are vet-recommended |
| Need-specific range | ✓4 defined formulas: Skin, Immune, Joint and Calm | •Multi-flavour variations | •Sticks, strips, shapes and flavours | •Jerky, biscuits and bite formats | •Regional recipes and mini formats |
| Artificial colours & flavours | ✓No artificial colours or flavours | •Varies by recipe · check pack | •Varies by recipe · check pack | •Varies by recipe · check pack | •Selected recipes state no preservatives |
| Salt & refined sugar | ✓No added salt · no refined sugar | •Varies by recipe · check pack | •Varies by recipe · check pack | •Varies by recipe · check pack | •Selected recipes state no added sugar; sodium chloride declared |
| Sourcing position | ✓Sustainable, eco-conscious & halal-certified protein | •No comparable public claim found | •No comparable public claim found | •Korean imported range | •German manufacturing and recipe-specific sourcing |
ⓘ Harga adalah kisaran indikatif dari listing publik Indonesia yang ditinjau pada Agustus 2026. Harga dapat berubah menurut penjual, varian dan promosi. Selalu periksa kemasan produk terbaru.
BUKAN SEKADAR CAMILAN.
20%CRUDE PROTEIN
Sains veteriner, bukan sekadar rasa
Empat formula dimulai dari kebutuhan wellness yang jelas dan diformulasikan di Barcelona oleh dokter hewan.
Fokus wellness & longevity
Matriks superfood mendukung pencernaan, skin barrier, kenyamanan sendi, vitalitas dan rutinitas tenang.
Integritas clean label
Tanpa pewarna atau perisa buatan, tanpa garam tambahan dan tanpa gula rafinasi berdasarkan pernyataan produk.
Protein yang jelas
High protein, minimum 20% crude protein, hypoallergenic protein dan halal-certified protein di seluruh rangkaian.
Go-To Bites is a complementary dog treat, not a veterinary diet or a replacement for clinical nutrition. For dogs under an elimination trial or medical dietary management, use only with the attending veterinarian’s approval.
NILAI HARIAN. MANFAAT YANG JELAS.
Harga resmi Rp 75k · Promo Rp 69k · Bundle 4 Rp 65k/pouch · Box Saver 8 Rp 59k/pouch
Pilih sesuai kebutuhan anjingmu
Empat formula membantu Anda memilih berdasarkan prioritas wellness: Immune & Digestive, Skin & Coat, Hip & Joint, atau Calming & Relax.
Satu stik, satu ritual harian
15 stik semi-soft dalam satu pouch membuat rutinitas #onedayonetreat sederhana, praktis dan mudah dijaga setiap hari.
Premium, tetapi terukur per hari
Mulai sekitar Rp 3.933 per hari pada harga bundle Rp 59.000 untuk camilan tinggi protein dengan superfood dan bahan fungsional yang jelas.



Pilih 1 dari 4 formulaOfficial Price
Harga resmi untuk 1 pouch Go-To Bites®.
- Yang termasuk
- Pilih 1 dari 4 formula



Pilih 1 dari 4 formulaSpecial Promo Discount
Harga promo spesial untuk 1 pouch.
- Yang termasuk
- Pilih 1 dari 4 formula




Bundle Value Promo
Rp 65.000 per pouch untuk 4 formula lengkap.
- Yang termasuk
- 1 Immune & Digestive + 1 Skin & Coat + 1 Hip & Joint + 1 Calming & Relax
- Total paket
- Rp 260.000








Box Saver Bundle
Rp 59.000 per pouch untuk paket paling hemat.
- Yang termasuk
- 2 Immune & Digestive + 2 Skin & Coat + 2 Hip & Joint + 2 Calming & Relax
- Total paket
- Rp 472.000
HUBUNGI KAMI LANGSUNG.
Diimpor oleh: PT Inovasi Petcare Indonesia
PUBLIC MARKET REFERENCES.
Harga adalah kisaran indikatif dari listing publik Indonesia yang ditinjau pada Agustus 2026. Harga dapat berubah menurut penjual, varian dan promosi. Selalu periksa kemasan produk terbaru.
FROM FLAVOUR
TO FUNCTION.
Four clear formulas. One daily wellness ritual. Formulated in Barcelona by veterinarians.
BELI SEKARANG ↗


